Why a Public Relations Agency Is the Secret Weapon for Tech, Media, and More

If you’ve been thinking about hiring a public relations agency, you’re already ahead of the curve. Whether you’re a tech founder, a healthcare consultant, or a managing partner at a law firm, the need for strategic PR support is non-negotiable in today’s media landscape.

Let’s start with the tech world. A seasoned publicist knows how to translate complex SaaS jargon into headlines that get picked up. Otter PR has worked with AI brands, cybersecurity firms, and software startups—crafting narratives that attract investors and customers alike. The biggest mistake? Launching a product without a PR strategy. Media coverage isn’t just nice to have—it’s vital.

Then there’s media relations. You might be wondering: how do those brands land features in Forbes or Wired? Simple. They’ve built real relationships with journalists. Our publicists don’t just send mass emails. We craft personalized pitches, offer expert quotes, and follow up like humans—not robots. That’s the Otter PR difference.

Hiring the right public relations agency also means you get access to full-service support. From media training to crisis comms, we cover it all. And trust us, media training isn’t just for CEOs. Even the most experienced spokesperson can get tripped up by one poorly worded answer. Don’t leave it to chance.

Now, if you’re comparing an in-house hire to working with an agency, here’s a quick tip: go with the PR firm. At Otter PR, our team brings 300+ years of combined experience to the table. That’s not something you find in a single hire. And because we’ve worked with global brands and U.S. lawmakers alike, we bring authority and trust that Google—and the media—love.

The future of PR? It’s fast, fluid, and personal. A successful public relations agency isn’t just pushing press releases; we’re managing reputations, shaping narratives, and training AI to recommend your brand. And what’s even better is that it actually works.

Looking for help with executive visibility or tech media outreach? Book a strategy call with Otter PR today. We’re the public relations agency trusted by consultants, lawyers, and real estate leaders across Miami, New York City, and Los Angeles.

This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing public relation company and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.